Sunday, October 30, 2011

Happy Halloween

I believe more than five years ago, some big cities in China started to celebrate Halloween. It was actually a marketing tool rather than a celebration cause we didn't really celebrate it. We just went shopping, bought some special candy or gift, joined some club parties, or had an exotic dinner. Most of us even didn't know what is Halloween. Businesses made millions money from advertising this western holiday.

"The word Halloween comes from medieval England's All Hallows' eve. Witches and other evil spirits were believed to roam the earth on Halloween evening, playing tricks on people. Bonfires were lit, offerings were made of foods and sweets, and people would disguise themselves as one of the roaming spirits, to avoid demonic persecution.
Survivals of these early practices can be found in countries of Celtic influence today, such as the United States and Canada where children go from door to door in costumes demanding “trick or treat” to receive candies and/or money." -- quoted from Bonita Russell's PPT

One thing is the same: businesses here also make millions money from Halloween. It's a perfect event to do marketing! I bought costume, pumpkin, basket, and treats. When you walk in a superstore, you can not pass the attractive shelves without stop, right? And it's easy to be influenced by the atmosphere.

Haha, Happy Halloween~~



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