During the forth class of Marketing, we reviewed the 4 principles of marketing and analyzed the "Seaplane" case. By working with all classmates, I have learned a lot! There were tons of ideas that I haven't though about and I felt more inspired. Also, I knew that for segmentation which I did in my last blog, one of my segment would not work well cause it doesn't consistent.
One important thing I have learned form the forth class is Product Positioning. We need to understand the symbols of the products that delivers emotions.
Positioning means placing the product in the customer's mind and it has to meet their conscious and unconscious needs. It has to meet the five levels and everything is consistent. It is a symbol of the emotional feeling. After several practices, I had a sense of this "positioning" idea. But still feel a little bit confuse. I believe I will understand better along with this course.
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