Hot Chick Spice:
Core benefit: taste
Generic product: - spices from other brands
- homemade spices
- marinade
- dressings
- spices made from manufacturers
- ...
Expected product: - tasteful
- healthy
- reliable
- different taste from other spices
- affordable
- ...
Augmented product: - nice package
- special flavours
- comes with recipes
- ordering and purchasing online
- shipping free
- gift package
- gift card
- ...
Emotional product: - "I have a good life" ( traveled a lot)
- "I have a healthier lifestyle" ( choose the green food)
- "I'm free" ( love travel)
- "I'm a charming woman" ( unique taste)
- "I'm have the best family" ( interested in cooking for kids and partner)
- "I have the best marriage" ( could travel a lot and enjoy cooking)
- "I'm a good mother"
- "I'm a successful woman"
- ...
The foundations of Dana's business are:
1. It delivers a lifestyle: love yourself, take care of yourself, love life, love travel
2. It delivers a freedom: the best tastes from all over the world
3. it delivers a status: the buyers with higher income
I think there are several ways to help Dana to make more revenue and profit:
1. Since Dana's company already has a web site, she could develop the web site by adding an on-line ordering and purchasing system.
2. She could have a store on Ebay since it's lower cost including it's lower advertising cost on the home page.
3. Co-promoted and sold through a partnership with unique restaurants, such as Czech restaurants, Japanese restaurants, and Italian restaurants.
4. Advertising on farmers' markets web sites or travelling we sites.
Comparing to some big moves, those are with lower cost that Dana could afford and could get profit.
No comments:
Post a Comment