We did a case study mid-term exam this Monday and I felt I really didn't manage my time well. I spent too much time on the first part, and as soon as I started the second part, it was just 20 minutes left. I was so confused about the emotional product I tried to sell. I thought it is a status thing, but while I was writing, I put on patriotism. I was lost. Paul said we should make everything to be consistency. Status and patriotism are not the same thing, so what I'm selling? Can I put these two together? If we get the first part wrong, the rest would be harder. It would effect the "Segmentation" and "Product to position".
Anyway, it was a exam and we are just learner. We need to make mistake, then we can really learn.
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